Shiseido x WSL Sunscreen for surfers
The new wave of sunscreen is here! The popular sunscreen and skincare brand Shiseido just introduced two of their best-selling products for surfers, in a limited edition packaging design in partnership with the World Surf League (WSL).
As part of a long-term sustainability commitment, Shiseido will donate a portion of the sales from this product release to support WSL’s environmental efforts to inspire, educate and empower ocean protection.
Shiseido's Sustainability initiatives
Those who follow The WSL Championship Tour will be familiar with Shiseido’s ongoing sponsorship and support. Shiseido is WSL’s Global sustainability partner and official sunscreen of the World Surf League.
Together they are doing some incredible work in terms of ocean conservation. At each event on the championship tour, there have been local ocean protection projects in place, where the pro-surfers and Shiseido ambassadors have been participating. It has been a great way to give back to the local community and at the same time, inform the viewers about the importance of ocean conservation.
Reef-friendly sunscreen formula
Shiseido is on a mission to improve the health and beauty of our planet’s oceans through its, Blue Ocean Project.
At Surfers Hype, we are stoked about all the meaningful initiatives that come out of this project and it’s so great to see world-leading brands who cares for our planet.
The unique sunscreen formula from Shiseido, is loved by surfers for good reasons. The sunscreen is both lightweight and invisible, and with its special WetForce + HeatForce technology, it becomes more effective in water and sweat.
Compared to many other sunscreen brands that have difficulties making their sunscreen water-resistant, Shiseido seems to have cracked the code with a unique formula that offers high SPF protection for surfing and other watersports for nearly 1,5 hours.
Most importantly, these high-performance sunscreens from Shiseido are free of oxybenzone and octinoxate, which makes them reef-friendly.
The Shiseido x WSL limited edition products
Besides the sunscreen being reef-friendly, the packaging of the Shiseido x WSL product line has been certified by the Forest Stewardship Council (FSC) – a global organization promoting responsible management of the world’s forests.